Factual Video Analysis: Magnum Revolver by Ahoy.

The target audience for this text is, what I believe to be, gun enthusiasts. this is because the piece is of a factual text that describes a gun and its origins. The video tells the audience all about the guns features among other facts and this would be uninteresting for a gun enthusiast and/or time consuming. I also believe that the target audience is aimed at the male gender because they are very commonly associated with guns and violence. it will also be aimed towards teenagers and young adults as they mostly like to play violent video games featuring weapons, one of the most iconic being the magnum revolver. The target audience is also not aimed at a specific social class or social status because it does not have any sway over a persons interests.

Although the film uses reconstructions of the weapon in action the reconstructions are all taken from video game appearances meaning they are not strictly reconstructions, they are more like constructions of fiction. The fact that Ahoy also uses video game references also helps re-enforce the target audience of teenagers to young adults as they are also the most common age group to play video games. As the are constructions rather than reconstructions  they do not use actors only voice actors.

In Ahoy's videos he is the presenter and he presents over a voice over. this helps the audience focus on his voice and what he is saying rather than what he looks or acts like and keeps their attention on the facts and the video. It does not use any reporters as it is purely collected videos compiled together to make a larger one. Along with this, there are also no interviews although Ahoy does talk about people who have had influences of the characteristics of the gun such as the guns creators and/or people who have decided the guns defining traits.

This video is not a coverage of any type of new as can be clearly seen throughout the entire video. This video rather than telling a story about the world tells the story of an in animate object. this means it does not focus on news issues of any kind.

In this production there is not a single camera used in the video, there are only animations and screen grabs used to create the entire video. This means that when production the video it is less time consuming because all you have to do is sync up the audio to the video track.

The issue discussed in the video is the topic of the magnum revolver. It is also not a biased piece of text. the video clearly shows both sides of the story by discussing it strong points as well as the faults in the weaponry whilst also remaining objective to the purpose of telling the story and origin of the gun. This is helpful to the audience as they receive what they wanted from the video whilst also not gaining any feelings of distaste towards the producer.

Fictional Video Analysis: John Wick Home Invasion: Analysis

John Wick Home Invasion: Analysis.

The target audience for this video are gamers and/or males as this is the majority demographic of gamers and Payday players, the game it is based on. This is shown as the scene features fast changing shots and lots of violence typically associated with males and gamers. The setting is also at night which connotes to the darkness of the film which is mostly associated to males.

There are many typical features shown in this fictional image. One of which is seen in the camera angles and camera movements. One of the the most common camera movements seen in this scene are the fast changing and the sweeping shots. These shots are are very common and consistent with fast passed action films.

The feature figure for this film is Keanu Reeves, one of the leading roles in a major hit "The Matrix". In this film the leading role is also played by Keanu Reeves and it feels like the he acts in the same methodical way he does in the other film. this may be to draw in fans from the other film. People may enjoy watching this character as they may aspire to how easy he makes everything he does seem.

This video has no overall message except for that if you brake into an assassins house you are going to pay the price.

This film is based on one story and has a complete resolution at the end of the film making this film a one off and also meaning there wont be any prequels/sequels. this helps the film as it does not have to promote multiple films at once, but only the one. this means that they can spare more time for self promotion instead of promoting other products. This can be helpful when producing films a this give you more time and material to use towards helping promote your own product.

The key themes i an see in this piece are that of mindless murder and violence. These themes run as a constant in near all action movies. this helps as it associates this action movie to other action movies drawing in more hype for the movie.

Promotional Video Analysis: John Lewis Advert 2013.

John Lewis Christmas Advert: Analysis.

This video is a promotional video/advert from John Lewis. I believe the targeted audience from this advert to be that of middle class, this is because John Lewis in itself is an institution which most people recognize as a high end retail store specifically designed to target the middle and higher class of the community. It also uses the quality of the video to aid in its self promotion as a retail store that caters for the middle and higher class, this is because when people recognize the quality of the production they associate this with the company itself.

The advert in itself does not demonstrate a product as there is no product that it is designed to display. Instead it shows the journey of two friends and the joy one receives when the other of the friends gives him a gift. This joy is then connoted to John Lewis Stores through the use of text at the end of the advert. This helps to promote the company and also help people to subconsciously  associate joy with John Lewis.

There are very little persuasive techniques used in the beginning of the video but at the very end it shows a slogan used in the same font as the logo for the company, This adds further association to the to the quality of the film and the company.

The mode of the address for this video is very personal and friendly evoking feelings of comfort and friendship, this is then associated with the company John Lewis which is a good marketing technique making the company seem reliable and rust worthy by dropping subtle and implicit hints.

The video does not represent a specific product to demonstrate and/or promote, it is designed to promote the company of John Lewis.  This means that the video cannot be designed to show of any specific product allowing it to be a lot more emotional and/or personal to the viewers.

The video creates an excitement/buzz for the company because over time as this company has become an institution and it has become an English tradition to watch the yearly John Lewis Christmas advert this helps create buzz for, and draw attention to the company. This
also helps to create a buzz and excitement for the next Christmas advert which continues the cycle.

The camerawork in this production is very professional. at 0:10 you can see the beginning of a tracking shot.you then proceed to have to close up shot of the bear and the hare. Theses beginning shots help establish  connection between the audience and the main characters. This is used to help share emotions with the characters and evoke empathy from the audience later on. then you have a birds eye view of the bear and hare. during this shot the non-diagetic sound that is the backing track begins the vocal section of the song. these two things occurring a the same time is another technique used and helps boost the emotions of the audience. At 0:30 the music picks up with the second verse and this is also when the shot tracks through into a different scene. this uses the same technique as previously mentioned. we then have a tracking shot of both the bear and hare together clearly showing the two different emotions from the animals, this helps the audience connect with the animals using the stored empathy from earlier. we then move onto another shot from an over the shoulder perspective fro the bear looking towards the tree in the center of the shot. this shot has a depth of field effect which help clarify that the tree is the main focus as it is the only part in focus. We then get a swiping shot of the animals beneath the tree showing the joy that Christmas brings and then a contrasting shot of he tired bear. This  emotionally confuses the audience as they empathize with both the joyful hare and the unhappy, tired bare. This emotional confusion is then turned into sadness as we see the bear in close ups inside his hibernation cave as the days pass. Because the audience is connected to two completely different characters (emotionally) they can begin to contrast between the two and sympathize with the bear. This helps re-enforce the audience's connection. At 1:10 we then see another tracking shot then of the hare taking the same path as the bear but that is now cape in snow. The visitation of the hare again brings a sense of hope to the bear again gaining a feeling of joy. This then connotes that things are going to pick up for the bear and this makes the audience feel happy once again. Contrasting these feelings to their recent of sadness and depression the feeling of joy is made that much stronger. There is also a contrast between the dark when the bear is asleep and when the bear is awoken when the sun begins to rise symbolizing the return of emotions experienced in the beginning of the advert when it was also light.