3B

The camerawork in this production is very professional. at 0:10 you can see the beginning of a tracking shot.you then proceed to have to close up shot of the bear and the hare. Theses beginning shots help establish  connection between the audience and the main characters. This is used to help share emotions with the characters and evoke empathy from the audience later on. then you have a birds eye view of the bear and hare. during this shot the non-diagetic sound that is the backing track begins the vocal section of the song. these two things occurring a the same time is another technique used and helps boost the emotions of the audience. At 0:30 the music picks up with the second verse and this is also when the shot tracks through into a different scene. this uses the same technique as previously mentioned. we then have a tracking shot of both the bear and hare together clearly showing the two different emotions from the animals, this helps the audience connect with the animals using the stored empathy from earlier. we then move onto another shot from an over the shoulder perspective fro the bear looking towards the tree in the center of the shot. this shot has a depth of field effect which help clarify that the tree is the main focus as it is the only part in focus. We then get a swiping shot of the animals beneath the tree showing the joy that Christmas brings and then a contrasting shot of he tired bear. This  emotionally confuses the audience as they empathize with both the joyful hare and the unhappy, tired bare. This emotional confusion is then turned into sadness as we see the bear in close ups inside his hibernation cave as the days pass. Because the audience is connected to two completely different characters (emotionally) they can begin to contrast between the two and sympathize with the bear. This helps re-enforce the audience's connection. At 1:10 we then see another tracking shot then of the hare taking the same path as the bear but that is now cape in snow. The visitation of the hare again brings a sense of hope to the bear again gaining a feeling of joy. This then connotes that things are going to pick up for the bear and this makes the audience feel happy once again. Contrasting these feelings to their recent of sadness and depression the feeling of joy is made that much stronger. There is also a contrast between the dark when the bear is asleep and when the bear is awoken when the sun begins to rise symbolizing the return of emotions experienced in the beginning of the advert when it was also light.